SPORT & OUTDOOR
MEDIA DAY

MÜNCHEN 12 März 2026

STOCKHOLM 14 APRIL 2026

SPORT & OUTDOOR MEDIA DAYS 2026

MUNICH | GOLDBERG STUDIOS Thursday, MARCH 12

STOCKHOLM | ADVENTURE MUSEUM (NEW) Tuesday, APRIL 14

20+ brands meet 50+ media guests & community in one day.

What is Sport & Outdoor Media Day?

The Sport & Outdoor Media Day is a media event for the German-speaking and the Scandinavian press. We anticipate the attendance of over 50 journalists, editors, selected opinion leaders, bloggers as well as dedicated stakeholders and communicators.

In March and April, Munich & Stockholm will once again be the meeting place for the sports-, outdoor- and travel-industry. Brands, media representatives and industry personalities will gather to share the latest innovations, trends and topics.

During both event, 20 brands & destinations will jointly present their products for Autumn/Winter 26/27. In addition to showcasing products, insights into brand strategy and plans for the Spring/Summer season will also be shared.

The event is held in close collaboration with leading B2B platforms, media houses, associations and PR agencies. The event team will facilitate interviews and round table sessions during the Media Day. After the event, the Get-Together will provide the informal space for networking, brief presentations and catching up on industry news.

The 2026 editions:

Munich on 12 March and Stockholm on 14 April — two must-attend dates for brands and destinations working at the intersection of sport, outdoors, media and communication.

CONNECT INSPIRE ENGAGE

Program Munich

09:00 Morning Run
11:00 Start of the Media Day

12:00 Workshop
14:00 Panel 1

15.00-16:00 Special Guest
15:00 Panel 2
16:00 Workshop
17:00-18:00 Happy Hour

Program Stockholm

09:00 Morning Run

11:00 Start of the Media Day
12:00 Clinic
14:00 Panel

15.00-16:00 Presentation
15:00 Tent Exhibition
16:00 Workshop
17:00 Happy Hour

18:00 Party with Liver Music

Anmeldung

ChatGPT Image Feb 27, 2026, 11_44_52 PM.png

The media guests register online.

The Media Day is a closed event with a limited number of available places. Admission is granted exclusively to media professionals by invitation and upon written registration on the guest list.

Media will sign up on the German and Swedish into a form and submit a binding registration, including details of the publisher, magazine, journal, blog, or social media channels.

We always recommend on planning to attend for the full day. All relevant brand representatives will be present in person. We always try to prepare for surprise guests and program plus a delicious, healthy catering.